![]() ![]() By this time, FOTL was making various undergarments, including boxer briefs, sports bras, tank tops, and women's bikini briefs. The brand also expanded beyond undergarments to other apparel, including sportswear, casual wear, socks, and a women's and girl's underwear line. In 1985, the latest parent company changed the company's name to Fruit of the Loom (FOTL), dropping Union Underwear Company. These ads drove Fruit of the Loom sales of men's and boy's underwear to double.ĭuring the 1980s, Union Underwear changed ownership numerous times. One of the more beloved campaigns of that era, "The Fruit of the Loom Guys" are instantly recognizable. Then, in 1975, Union introduced the Fruit of the Loom guys dressed as fruit-an apple, green and purple grapes, and one costume covered in leaves. #FRUIT OF THE LOOM LOGO HISTORY TV#During the 1960s and 1970s, Union began a massive marketing campaign that included famed sportscaster Howard Cosell who appeared in five TV advertisements. Union's parent company, Philadelphia & Reading, purchased Fruit of the Loom in 1961 to keep them close and to themselves. ![]() The latter was thought of strictly as an underwear manufacturer. In the mid-1950s, Union Underwear Company had worked in tandem with Fruit of the Loom for years. The success of these products allowed Union to open three factories. He also sold knit underwear for men and boys. Post-war, Goldfarb became an innovator by selling underwear in packages of three-unheard of before then. During WWII, the military commissioned Union to make millions of G.I. It licensed fabric from Fruit of the Loom during a 25-year contract. In the late 1920s, Jacob Goldfarb created the Union Underwear Company based in Frankfort, Kentucky. So in 1871, the name and the fruit logo were trademarked-one of the oldest trademarked brands still in existence. Five years later, the brothers named their company "Fruit of the Loom" after a customer's daughter painted apples onto their broadcloth, and it sold out quickly. Their first offerings were nondescript textiles and cotton cloth. Founded in 1851 by two brothers, Benjamin and Robert Knight, Fruit of the Loom started as a cotton mill business in Rhode Island. /rebates/2ffruit-story&. ![]()
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